Create Screencasts for Internal Comms Video

Internal comms video doesn’t have to be talking heads.

Employee interviews are my favourite type of internal comms video — but there’s another little-known used tactic that’s easy to create, and popular with staff.

I’m talking about screencast tutorials. These are short screen-captured videos, showing how to master different pieces of business software that your organisation uses.

If you’re not familiar with a screencast, it’s a really basic video showing how to use a piece of software.

You watch a recording of somebody’s computer screen, and you can see everything that happens on their computer while they use it. They explain (in voiceover) step-by-step what they’re doing.

(Still unsure? Check out ScreenCastsOnline – a site that hosts plenty of software screencasts)

Screen casts make ideal internal communication content.

You can create video screencasts tailed to using specific software:

  • Microsoft Outlook. (How to create an email signature, how to turn on your out of office reply, how to access the webmail from home)
  • Microsoft Word. (How to use tracked changes feature, how to use the ‘versions’ feature to store old versions of documents)
  • Microsoft Excel. (How to do simple sums, how to ‘freeze’ a column so it stays on screen)

You can also produce quick intranet screencasts, showing how to accomplish common HR tasks on your intranet (e.g. booking holiday time, submitting expenses, doing your appraisal, and searching for the latest roles.)

How to create a screencast

There are several piece of software. I recommend Screenflow (Mac) and Camtasia (Mac and Windows).

Probably my favourite is Screencast-O-Matic. It’s a browser-based screen capture service, which is handy if IT won’t let you install software. The free version lets you make watermarked screencasts up to 15 minutes long, but for $12 a year you can get the Pro version with unlimited recording and no watermarking.

Anyway, screencasts – have you used them in your internal communication content? Let me know in the comments.

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